What does "Brand Yourself" even mean? According to the a gooroo FB live I saw the other day it comes down to posting motivational wallpapers on your Instagram. And it also requires you to shoot YouTube videos talking about your dog. The branding advice you've been fed accomplishes only one thing: It keeps you busy and broke. Busy because it requires a lot of time to be active on Social Media. And broke because it doesn't frigging work. Branding is NOT about social media or motivation. It's not about your hobbies and your pets. In fact, it has nothing to do with you. I decided to debunk every branding myth imaginable by interviewing world's #1 branding expert. His name is Jeff Hoffman. He's the co-author of the New York Times Best Seller "Scale" But you may know him as the guy who founded priceline.com and booking.com. Yes, THE booking.com! Jeff is considered to be world's leading authority on branding. And in just 20 minutes, he'll give you a crash course in creating your own six figure brand.