DRock, the original videographer, content creator, and Executive Creative Director for Gary Vaynerchuk. He is highlighting the importance of personal stories and spotlighting others to build your personal brand. Don’t miss this valuable insight! Episode Highlights: Jeff talks about Gary Vaynerchuk, his impact on social media, and how DRock has been successful with him. In regards to any platform, what should you be focusing on when it comes to video? Do you understand the consumers? DRock always asks what his audience wants to see more of and what value he can provide them. Jeff shares what stands out the most to him of what he has learned from DRock.  Strategy, not getting overwhelmed, and understanding where you are in your social media and branding journey has been key for him. If you want something big, you have to put in the work. Have you done 1,000 episodes on a podcast? What does it actually look like to put in the work before thinking it isn’t "going anywhere"? DRock and Gary put out a lot of content. He explains why and how. How do you not overthink it?  If you were to stand in front of a room of 9,000 people, you would be blown away.  DRock says people need to tune their perspective to that so that you can build relationships with those people and truly build value. What is the cadence of how often to post?  How do you bring value that will actually engage or entertain your audience in real estate? DRock talks about how he personally got into the habit of posting. Social media is conversation. What kind of conversations do you want to have? Put out content that helps back that up. DRock shares where he thinks the most opportunity is being missed by those attempting to do social media well. Have you ever imagined Instagram as your journal? What kind of behind the scenes can you share? Should you treat TikTok like another Instagram or Facebook? Does it only work for people who go viral? Are there any safety issues with using TikTok for business? Billion dollar companies are shifting marketing strategy to TikTok. What does that mean?  DRock explains why he thinks that text messaging will eventually fade out if it doesn’t step up and what will take its place. Is Linkedin a sleeping giant? DRock weighs in with his opinion.   Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) Street Text (sponsor) Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q DRock  Instagram | LinkedIn