Tonya Eberhart, founder of BrandFace, and Michael Carr, president, and CEO at Michael Carr & Associates talk to the Lab Coat Agents Podcast host Jeff Pfitzer about personal brand development. Tonya and Michael discuss the factors that brought them together, the importance of brand-building, their product BrandFace, and ideas for how to create a strong brand that attracts your ideal customer via differentiation.    Episode Highlights: Tonya Eberhart and Michael Carr talk about how they got their start with personal branding How the concept behind BrandFace took off Where BrandFace came from What BrandFace can do for its clients How Michael’s business benefited from BrandFace Do clients ever fear being pigeonholed by being known for one city?   The areas Michael sells real estate in Put your focus where you want your outcome to be Tonya and Michael give examples of realtors they've branded How they formulate their clients’ personal brands The next step after identifying their client’s brand Content is everywhere you look if you start thinking that way The ideal real estate client The resources, and value, BrandFace offers in their workshop groups BrandFace clients are coming from all over The size of BrandFace’s team How to reach BrandFace if interested in working with them 3 Key Points: The secret of Michael’s success is going all in. BrandFace’s three-step process is: define, develop, and display. People don’t do business with a logo. They do business with a person. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Linkedin: Tonya Eberhart Linkedin: Michael Carr BrandFace: BrandFaceRealEstate.com Connect with Lab Coat Agents: Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group