The power to increase sales. To keep customer satisfaction up. To win one of every three arguments you have with your spouse. It's not a superpower ripped by a Marvel hero. It's the power of negotiation. That's why today I give you the lead international kidnapping negotiator for the FBI, Chriss Voss. He's taken what worked with the most dangerous criminals in the world and created a book that shows you how to apply everything in day to day life. And in today's podcast, he unravels how to use this magnificent power to make your business soar to new heights.