My older brother calls me up and he ask: "Brosef, I'm thinking of changing professions. I thinking of getting out of what I'm doing right now and I think of getting into Shopify." My response: “Okay, broski, but why?” “…because it seems like very easy and fast business I can put together, doesn't require a lot of money to get in to.” If you’re considering to get into any business with same reasoning, don’t make a move until you listened to this episode. I explain why you’re wrong and what’s the right way to identify a bidniz to get into.