One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc. When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm doing right now...but after 3+ years of teaching and 9+ years of selling on Etsy, sometimes things change along the way. This episode is my look back at the way I started teaching about Etsy, the things that I still do, and the ways that my teaching has changed over the years. Etsy SEO Checklist - laurenkeplinger.com/checklist