In this week's myth busting episode, we're tackling the common misconception that you can simply sell anything online without considering market demand and competition. We'll cover things like why having a defined target audience and offering unique products that cater to their needs and preferences is crucial, especially in today's world of e-commerce. These days, it's not so much about niching down your store but having a specific segment in mind who the product works for, and that differentiation helps you not to get lost in the sea of other generic, bland products that people slap up online. But it's not all business - we're also talking about the importance of balancing your personal interests with market demands. It's not as easy as "only make what you love" or "only make what sells" -- there's a real sweet spot that often gets overlooked.   Whether you're a seasoned Etsy seller or just starting your crafting journey, this episode is packed with actionable insights and inspiration to help you navigate the ever-evolving world of eCommerce. ------- Want more? Shop workshops and trainings: http://www.cricketstochachings.com  Read the blog and download the freebies: http://www.laurenkeplinger.com Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger