Allison Carter has built a successful business simply by listening to her customers - what they want, what they want added to what she already has, and what direction they need her to go in...even when it is something that she's not sure she wants to do. Listen to all the wisdom she shares about building a business in the margins of time, listening to your customers and pivoting to meet their demands, and building a community that supports your products and cheers you on. Key Links: Allison Carter Celebrates: http://allisoncartercelebrates.com/ Etsy Roadmap Facebook Group: http://www.creativemomboss.com/facebook