Melissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you.Listen into this episode for topics like:What is customer research and how can it help creative businesses get more clients? How do you identify the people you should be speaking to? How do you make the request in a compelling way so those people agree to chat with you? What are some questions you recommend asking to get valuable feedback? Show notes:>>www.melissaharstine.com>> https://www.linkedin.com/in/melissaharstine/>> Connect with Melissa on LinkedIn, send a DM to say hello, and she'll share a video of a real customer interview with some additional tips (like what to do if your question comes out of your mouth all jumbly.) Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <