As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and polished as the product. I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in.Which is why I was thrilled to speak with Natasha Lytton, Head of Brand, Marketing and more at Seedcamp, Europe’s most prominent seed fund. Seedcamp has supplied the initial capital to over 360 startups, including 4 European ‘unicorns': Hopin, TransferWise, Revolut and UiPath. So if someone knows how to work with a tech company, it’s Natasha. Listen in to this podcast for answers to questions like:Why do you think brand design is so often overlooked as a powerful asset by tech start ups?To what extent do seed stage brands have budget for brand design?What do you see as the best time and way to approach start ups in your space?Given limited time and resources, should a startup prioritise product development or brand development?Show notes:>> Grab the book Natasha is featured in, you can grab it here to support a good cause: https://wordery.com/excerpts-from-experts-marketing-fortune-hill-media-9781913532024?cTrk=MTgwOTAyNzYzfDVmYzY2YThhYzZmZTE6MToxOjVmYzY2YTdmODY0MTA5LjU2MDQzODQ1OmE1YmNkZTZj>> Get the free 5-day mini course: https://kaffeen.club/get-started>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight https://amzn.to/2VnojuT>>Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos https://amzn.to/3ockDZh Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <