As founder at Farmstand, Steven Novick is  developing the future of food-tech business. Farmstand promises to deliver healthy, convenient, affordable meals, feed your family in 5 minutes from £4.50/person, use no added sugar, and create no packaging waste.The New York Times said of the company, "with economical breakfast, lunch and dinner, this is wellness for all.”And with a background in investment banking, venture capital and environmental impact accelerators, plus as a builder of 2 billion-dollar businesses, climber of summits, if anyone can do it, it's Steven.Steven says of his passion for this project: "Beating cancer made me passionate about healthy food and growing up working class made me appreciate affordability + convenience which is why I started Farmstand. When Covid hit I sold my house to fund our pivot into a DTC healthy, convenient, affordable meal delivery subscription service."Steven knows that although product is vital, an aspirational brand is key to Farmstand's success, that's why he's engaged Kaffeen fave, B&B studio. This may be about food, but when it comes to references for his merch, Steven links back to Patagonia, LuluLemon and Gym Shark.So listen in to hear more about what a founder really has on their mind when they approach a design agency to help them develop their future-thinking food brand.Ps. Would you like to reach more client side decision makers like Steven? Book a call to discuss how.Show notes:>> Free mini course: https://www.kaffeen.club/kaffeen-free-agency-marketing-mini-course>> Farmstand:  https://www.eatfarmstand.com>> Farmstand Master Plan:  https://www.eatfarmstand.com/about/the-master-plan>> Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <