We’re always so impressed when we hear about scrappy female founders starting off making a product from their homes and then growing it into a multi-million dollar business. So, how did they do it? Did they always dream of starting something bigger or did it take time for them to realize that their humble idea could really scale? And do the skills it takes to run a small business translate to running one with many employees, where the day-to-day tasks are wildly different?
Starr Edwards is one of those founders. In 2010, she was looking for creative ways to provide for her young family, and with just $200 and a used Vitamix, she started selling her dips, with the clever name – Btichin’ Sauce, at the San Diego Farmer’s Market. Today, they are a 50 million dollar business, and their vegan almond dip is sold just about everywhere from Costo to Whole Foods. Edwards shares how she scaled while raising a family of five, and what she learned when she shipped the sauce to Colorado (hint: it got messy!)

Takeaways:

Starting small and scaling organically can lead to significant growth over time.

Learning from peers and industry experts can be invaluable in navigating the challenges of entrepreneurship.

Maintaining a personal connection to the brand and product can drive passion and success.

Providing childcare as a benefit can have a significant positive impact on employees and the company as a whole.

Finding the right fit for team members and harnessing their talents can lead to greater fulfillment and value for the company.


Chapters:
00:00:00 - Introduction and Background
00:03:29 - Scaling Production from Home Kitchen to Manufacturing
00:04:32 - Getting into Whole Foods and Challenges with Distribution
00:09:20 - Balancing Family Life and Business Growth
00:11:10 - Learning from Peers and Avoiding Mistakes
00:18:18 - Benefits of on-site Childcare
00:21:32 - Future Aspirations
00:23:55 - Hiring Strategy and Building a Team

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