On today's episode of the podcast we were joined by the founder and CEO of Promix - Albert Matheny. Albert started his journey into the world of health and fitness as a collegiate athlete at the University of Florida, where he ran track and majored in Food Science & Human Nutrition and Exercise Physiology and Kinesiology. His passion for performance and nutrition accelerated him into starting a gym in NY and ultimately his highly regarded supplement company, Promix. We had a great conversation with Albert talking about nutrition, performance, launching businesses, and much much more - enjoy! 
Albert took an unconventional path to starting Promix, getting hands-on experience in food science, receiving nutrition certifications, and even packing protein powder himself early on. This approach gave him deep expertise.
He focuses on meeting customers where they are - providing better nutrition options rather than trying to totally change behavior overnight. Small changes over time can add up.
Having autonomy and working with good people who push you are important. Albert enjoys working across multiple brands and projects simultaneously as it fuels creativity.
Belief is crucial - putting yourself in proximity to success helps build confidence you can also get there. Starting something like a podcast requires just showing up consistently.
Major shifts happen through everyday products and brands people use, not politics. Albert aims to subtly influence perspectives on nutrition via accessible products.
Taking smart risks is easier when you have a fallback. The bar to start something like a podcast or social media account is very low today. Getting started can build momentum.
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