Jenni Harris is a fifth-generation farmer at White Oak Pastures in Bluffton, Georgia. She is an advocate for regenerative, grass-fed farming, animal welfare and environmental stewardship, and is the director of marketing at White Oak Pastures. Under the visionary leadership of Jenni's father, Will Harris, White Oak Pastures has transitioned from conventional farming practices to a thriving grass-fed, regenerative model. They have successfully vertically integrated their operations, establishing their own processing facilities and creating a closed-loop, transparent food system.Key topics discussed include:The challenges and opportunities of the direct-to-consumer (DTC) model for regenerative farms like White Oak Pastures, especially in terms of logistics and supply chain managementThe significant impact of Joe Rogan's podcast on raising awareness for regenerative agriculture and connecting with a wider audience seeking authentic, transparent food productionThe importance of maintaining a balanced mix of wholesale and retail customers to ensure a sustainable, resilient business model for regenerative farmsThe groundbreaking carbon sequestration study conducted at White Oak Pastures, which demonstrated the potential for regenerative grazing to mitigate climate change, and the need for a more holistic view of ecosystem health beyond carbon aloneThe definition of "real food" as simple, whole ingredients produced through regenerative practices that emulate nature, and the importance of knowing your food's origin and celebrating its natural variationsThe personal motivation and pride in maintaining a multi-generational family farm like White Oak Pastures, and the desire to create opportunities for future generations to continue the legacy of regenerative agricultureTimestamps:(00:00) Intro and the impact of White Oak Pastures' carbon sequestration study(01:00) Challenges and opportunities of the direct-to-consumer (DTC) model for White Oak Pastures(05:00) The impact of Joe Rogan's podcast on raising awareness for regenerative agriculture(11:00) The importance of a balanced customer mix for a sustainable regenerative farm business(15:00) The significance of White Oak Pastures' carbon sequestration study and the need for a holistic view of ecosystem health(23:00) Defining "real food" and the importance of simple, whole ingredients and knowing your food's origin*** LINKS*** Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with White Oak PasturesInstagramYouTubeTwitterJenni resourcesThe Food WebConnect with Meat Mafia:Meat Mafia - https://www.instagram.com/meatmafiamedia/Meat Mafia - https://twitter.com/themeatmafiapodMeat Mafia - https://www.youtube.com/channel/UCTadLQ-3Eb58I0Q2hVQjffwConnect with Noble Protein:Noble Protein - https://nobleorigins.com/Noble Protein - https://twitter.com/eatnobleoriginsNoble Protein - https://www.instagram.com/noble.origins/AFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA