In this episode, we sit down with Trevor Gibbs, the founder of MANBAR, to discuss his journey in creating a truly unique and nutrient-dense meat bar. Trevor Gibbs is an avid outdoorsman, hunter, and cooking enthusiast who combined his passions to create MANBAR. MANBAR's journey started in Trevors home kitchen selling to friends. In scaling production, Trevor has remained adamant in his continued use of regenerative, grass-finished bison and beef, along with a commitment to avoiding encapsulated acids and seed oils; setting MANBAR apart from many other meat snacks. Listeners will gain valuable insights into the importance of clean ingredients, the benefits of high-fat content in snacks, and the mindset behind building a brand that prioritizes quality over shortcuts.In this episode, we dive into a range of topics, including the evolution of MANBAR from a meat and nut bar to a high-fat bison and beef stick, the importance of clean ingredients and avoiding encapsulated acids and seed oils, the challenges in finding the right co-packer and scaling production while maintaining quality, the concept of "man hands" and the pursuit of excellence in one's craft, the art of hunting and its connection to food appreciation and sharing meals, building a brand that prioritizes quality over shortcuts and staying true to one's values, the benefits of MANBAR's high-fat content for active individuals, supporting local artisans and the value of handcrafted, high-quality products, the role of authenticity and genuine messaging in building a resonant brand, the long-term vision for MANBAR and focusing on the journey rather than just the outcome, and other topics. *** LINKS*** Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with MANBARWebsite Instagram AFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA