Jenni Harris is a fifth-generation farmer at White Oak Pastures in Bluffton, Georgia. She is an advocate for regenerative, grass-fed farming, animal welfare and environmental stewardship, and is the director of marketing at White Oak Pastures. Under the visionary leadership of Jenni's father, Will Harris, White Oak Pastures has transitioned from conventional farming practices to a thriving grass-fed, regenerative model. They have successfully vertically integrated their operations, establishing their own processing facilities and creating a closed-loop, transparent food system. Key topics discussed include:White Oak Pastures journey of transitioning from conventional to regenerative farming practicesBuilding a resilient, local food system through vertical integration and on-farm processing facilitiesThe impact of the Country of Origin Labeling (COOL) Act repeal on American farmers and the grass-fed beef marketNavigating partnerships with Whole Foods and Epic Provisions in the evolving sustainable food landscapeThe importance of maintaining a balance between wholesale and direct-to-consumer sales for year-round productionLessons learned from the COVID-19 pandemic on the fragility of the modern food system and the value of food securityTimestamps:(00:00) Intro and White Oak Pastures' transition to grass-fed(04:00) Challenges of transitioning to regenerative farming(10:00) Importance of vertical integration and on-site processing(19:00) Rise of "regenerative" buzzword and decline in authentic farms(22:00) Impact of repealing COOL Act on American producers(28:00) Evolution and end of White Oak Pastures' Whole Foods relationship*** LINKS*** Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with White Oak PasturesInstagramYouTubeTwitterJenny resourcesThe Food WebConnect with Meat Mafia:Meat Mafia - https://www.instagram.com/meatmafiamedia/Meat Mafia - https://twitter.com/themeatmafiapodMeat Mafia - https://www.youtube.com/channel/UCTadLQ-3Eb58I0Q2hVQjffwConnect with Noble Protein:Noble Protein - https://nobleorigins.com/Noble Protein - https://twitter.com/eatnobleoriginsNoble Protein - https://www.instagram.com/noble.origins/AFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA