I interviewed Thomas Herman, the founder of Path, a creative consultancy that helps brands innovate and renovate their products. We discuss the challenges and opportunities of being a leader in a creative agency, the importance of being market-oriented, and the value of customer feedback. Thomas shares his learnings on time tracking in agencies, the need for consistency in lead generation, and the importance of focusing on commercial outcomes for B2B clients.Resources mentioned in this episode: PathLead Flow SprintPath’s Every Dimension podcast Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <