As a key account manager, you not only need to keep your clients, you need to keep them profitable. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. 
So here's my best advice.
The most straightforward sales negotiation tactic I know is to make the first move.
Psychological research suggests making the first offer gives you a bargaining advantage.
When you start the sales negotiation, you control one end of the negotiating spectrum — either the high or the low price.
And that's what we're discussing in this episode of The KAM Club podcast.

LINKS MENTIONED

Best Alternative to a Negotiated Agreement (BATNA). 
Weber's Law of Just Noticeable Difference shows after a 10% we sit up and take notice.
Successful Negotiation: Essential Strategies and Skills. Free course to learn practical negotiation skills and how to apply them in business and life. Discover how to plan and analyse negotiations and key tactics for success.

RESOURCES
The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.
Be sure to follow @thekamclub on social and check out our website https://www.thekamclub.com.
Want some KAM swag? We've got T-shirts, coffee mugs and more. Check it out here.

The KAM Club Newsletter. Sign up to never miss an episode. Visit http://tkcpodcast.com
Episode show notes. Read the details notes and get links everything mentioned in the show. Visit http://tkcpodcast.com/014
The KAM Club. Learn more about the world's greatest community of key account managers from around the globe.


---

Send in a voice message: https://anchor.fm/the-kam-club/message