I hear the word “value” all the time. “I deliver value, I create value, our clients value us.” But what does it actually mean to create value? In fact, what does it mean to co-create value with our customers and why does it matter?
Value comes in many forms – price, convenience, reliability, quality, service, and so on. But creating value requires more than a positive experience and happy customers.
We want to the kind of value that brings mutually beneficial outcomes. 
In this episode:

The definition of co-creating value with customers
20 ways to encourage value co-creation
Best app for value co-creation.
And lots more

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