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The Power Duo: How KAM and CSM Work Together to Drive Customer Value

The Power Duo: How KAM and CSM Work Together to Drive Customer Value

FromThe KAM Club Podcast


The Power Duo: How KAM and CSM Work Together to Drive Customer Value

FromThe KAM Club Podcast

ratings:
Length:
13 minutes
Released:
Feb 8, 2024
Format:
Podcast episode

Description

Stop the turf war! Key Account Managers and Customer Success Managers aren't rivals; they're a power duo. Discover how their unique skills combine to drive unbeatable customer value. Tune in and unlock the secrets to their success.

KEY POINTS:
Distinct Yet Interconnected: Explore the essential differences and mutual goals of KAM and CS roles.

Revenue Growth vs. Value Delivery: How KAM's strategic partnerships contrast with CS's focus on maximizing product usage.

Bridging the Gap: Strategies for fostering better collaboration between KAM and CS teams.

The Debate on Customer Retention: Analyzing each role's contribution to customer loyalty and business expansion.

Towards Unified Success: Practical steps for integrating the efforts of KAM and CS for holistic customer success.




RESOURCES:
For more details and resources, visit the show notes at https://tkcpodcast.com/035

Interested in sponsoring the show? Get your message in front of a highly targeted and engaged audience. Learn more at https://tkcpodcast.com/sponsor

Stay tuned for more episodes that explore the intricacies of account management and how to excel in customer-centric roles within the tech industry.

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Send in a voice message: https://podcasters.spotify.com/pod/show/the-kam-club/message
Released:
Feb 8, 2024
Format:
Podcast episode

Titles in the series (39)

Welcome to The KAM Club Podcast, a new series for key account managers, hosted by Warwick Brown. Every week we discuss practical tools, tips, tactics and advice on how to build a successful career in key account management and become remarkable. Be sure to follow @thekamclub on social and check out our website https://www.thekamclub.com. Want some KAM swag? We've got T-shirts, coffee mugs and more available at https://store.thekamclub.com/