Every sales conversation will inevitably involve procurement at some point. So if you're selling to procurement, you need to think like them.  In this episode we discuss:

What procurement are looking for from suppliers
Why cold outreach never works
Current challenges facing procurement
The 7-step strategic sourcing process

And a bonus workshop replay just for listeners, Procurement is Changing, Are You? 
After listening you'll gain a much better understanding of how procurement works and ideas on how to be a better partner to them.
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Resources:

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