It's important to stand out from the crowd if you want to attract and retain clients. But how do do you differentiate from competitors when everyone is the same?
"You're too expensive" or "I can get more, for less, somewhere else"
Ever heard that before?
That's because most businesses blend in, not stick out. Even when they do deliver something innovative, it's not for long. Competitors catch up fast.
So, it's up to you to figure out how to differentiate your solutions in this market of sameness. Give your client a reason to choose you over everyone else.
In this episode you'll learn to  customize your value proposition and apply a variety of differentiation best practices so your client won’t even think about your competitors.
LINKS MENTIONED

Maximizing Value Propositions to Increase Project Success Rates
World Letter Writing Day
Palmer's Penmanship Budget


RESOURCES
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