We all have favourites. Those clients we absolutely adore! In fact if work wasn't in the way we'd probably be besties. But as a key account manager, finding friends isn't your number one priority. And being too close to your clients can cause problems. And in this episode we talk about them all:
?You neglect your other clients.
?You over-service (bend the rules)
?You say too much.
?Difficult conversations are made even harder
?You step over boundaries.
?You slack off.
?You stop expanding your network.
?Your judgement is clouded.
Remember, with clients you should be friendly, not friends.

LINKS MENTIONED

Gartner Report: Why Your Accounts Aren't Growing
Leave a review of the podcast on iTunes


RESOURCES
The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management. Be sure to follow @thekamclub on social and check out our website https://www.thekamclub.com.

Want some KAM swag? We've got T-shirts, coffee mugs and more. Check it out here.

The KAM Club Newsletter. Sign up to never miss an episode. Visit https://tkcpodcast.com
Episode show notes. Read the detailed notes and get links everything mentioned in the show. Visit https://tkcpodcast.com/020
The KAM Club. Learn more about the world's greatest community of key account managers from around the globe.


---

Send in a voice message: https://anchor.fm/the-kam-club/message