Guess what? Key Account Managers know more than their clients about a lot of things, yet they struggle to be seen as experts. We discuss how to establish authority and credibility - fast!

Why clients are in love with experts.
Why you know more than your clients (despite what they might think)
A simple process to become instantly more valuable to your clients.
Productivity tools to help you get more of the right work done.

As a key account manager working with B2B clients, you're always looking to add value. But what does that even mean and where do you start? And why is it so important that your clients see you as an expert? 
I recently read the book, The Business of Expertise by David C. Baker and this quote is what inspired this episode.
"A strategist who bounces in and out of the relationship with a client has more status and impact than the account manager that the client interacts with every day." ~ David C. Baker
It happens all the time. You make a recommendation, and clients do nothing. When someone else gives the same advice, they take action.
Let's talk about all this and more in The KAM Club podcast.
The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.

Resources:

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