In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales.They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes.They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career.Enjoy!In This Episode You'll Learn:How to calculate the lifetime value of a customer and align your marketing strategies to maximize profitability.How fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from Chief Outsiders can drive growth in mid-sized companies.The unique culture at Chief Outsiders that fosters learning, collaboration, and enables executives to deliver their best work.The challenges and strategies for managing offshore talent, ensuring cultural and strategic alignment for successful outcomes.Clay's personal journey and learn why being open to opportunities and adaptable is crucial for career success.How to determine the right amount to invest in marketing based on the desired growth rate and customer acquisition costs.And much more...Resources:Connect with Clay: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron’s online course – Invest In Your Leaders