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BONUS EP: How CMOs Can Stay Agile in Uncertain Times
BONUS EP: How CMOs Can Stay Agile in Uncertain Times
ratings:
Length:
22 minutes
Released:
Nov 16, 2022
Format:
Podcast episode
Description
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, Principal and Marketing Consulting Lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo to talk about why the time is right for a new operating model: marketing business acceleration. They discuss the biggest challenges CMOs face trying to run the business of marketing while dealing with a potential economic downturn, what it means to be an agile marketing organization, how marketing leaders can maximize their spend while showcasing value to the C-Suite. Learn more about KPMG US Marketing Consulting, Uptempo, and their latest insights at https://links.uptempo.io/kpmg Hosted on Acast. See acast.com/privacy for more information.
Released:
Nov 16, 2022
Format:
Podcast episode
Titles in the series (37)
Introducing The Business of Marketing by The Garage: Tools For Retail Media Innovation