How can a Chief Marketing Officer help YOUR brand grow? Our hosts Molly Pittman and John Grimshaw welcome Pepijn Hufen to the show to discuss why brands need a good CMO. You'll learn how this idea led the 3 of them to start a new joint business, the Your Next Move Group, where they act as "fractional CMOs,” providing their clients with guidance and strategy to help them grow. Listen to this episode to learn how to copy their launch strategy for your next product or business, and go to yournextmovegroup.com to hire your own fractional CMO!To get the show notes for this episode, go to smartmarketer.com/ep53   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit