As a marketer, you can have no better skill set than Offer Creation. Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system.  "Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks.  Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset.   Today, You Will Learn, 13 Offer Options for you to use to lead someone through your customer journey Ezra's favorite tactic he likes to call "New and Fancy." Why this is the best time to be a Performance Marketer How much of your budget should you assign to Content Amplification? And More!   LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman 02:26 Ezra shares his "New and Fancy" strategy. 04:16 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone 05:35 Molly shares how the Business Growth Playbook came about. 09:16 Train My Traffic Person Starts Feb 7th. 11:30 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics 13:52 Molly makes a prediction about the future of the Industry 16:07 What are the four Growth Levers? 16:50 Three Levels: Where are you now? 19:41 Lever 1: Building Or Optimizing Your Evergreen Offer System  20:45 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman 21:30 Your Level 1, Non-E Comm Offer System 29:23 Summary of Assets you will need 20:13 Your Level 1, E Comm Offer System 33:21 Summary of Assets you will need 33:56 Your Level 2, Non-Ecomm Offer System 35:20 More Advanced Lead Magnets 42:13 Summary of Assets you will need 43:43 Your Level 2, E Comm Offer System 44:20 Three New Offer Types To Layer In 48:35 Summary of Assets you will need 49:12 Your Level 3, Non-E Comm Offer System 49.35 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman 55:31 Summary of Assets you will need. 55:52 Your Level 3, E Comm Offer System 56:36 A Happy Accident: The Evergreen Discount/Category Sales Page 58:36 Summary of Assets you will need. 1.00 "The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we