This episode is brought to you by Sendlane.   “BigCommerce is an eCommerce platform that helps the world's brand create extraordinary eCommerce sites so that they can put their best brand and user experience forward, serve their consumers and, and grow through eCommerce,” says Brent Bellm.   In today’s episode, we interview Brent Bellm, CEO and Sharon Gee, Vice President, Revenue Growth and GM Omnichannel Partnerships at BigCommerce.   In our wide-ranging interview, we discuss a variety of topics, including:   20:49 - Brent’s gratitude toward a customer (New Chapter) 23:36 - Sharon’s gratitude for the career opportunities for woman at BigCommerce 26:03 - BigCommerce’s culture of diversity and opportunity 28:58 - How they help brands present the best version of themselves (with examples) 30:47 - The BigCommerce Differentiator: Open Commerce 33:41 - How BigCommerce supports brands of all sizes, including small brands 35:48 - BigCommerce on Headless Commerce 39:42 - BigCommerce on Multi-storefront Inventory 43:43 - Two problems BigCommerce Solves with Multi-Location Inventory 46:18 - The unique advantage of Omnichannel brands that work with BigCommerce 49:15 - The secret sauce of Omnichannel brands 50:59 - How BigCommerce facilitates more sales, revenue and data from 3rd Party Ad sites 53:13 - How BigCommerce partners with Amazon to help brands Part 1 54:55 - How BigCommerce partners with Amazon to help brands Part 2 56:55 - How to determine your personality type as an Omnichannel brand 59:58 - Examples of omnichannel brand personalities 1:02:31 - BigCommerce end-of-year plans and beyond 1:05:48 - Thoughts on recession, B2B, B2C, and e-commerce revenue data   Join Ramon Vela and Brent Bellm and Sharon Gee as they break down the inside story on The Story of a Brand.   For more on BigCommerce, visit: https://www.bigcommerce.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!