24 min listen
348: Beyond Pipeline: Aligning Marketing with the Business
348: Beyond Pipeline: Aligning Marketing with the Business
ratings:
Length:
57 minutes
Released:
Jun 9, 2023
Format:
Podcast episode
Description
Navigating a potential spinoff of a megabrand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it. In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example). Tune in to hear the strategies and tactics behind these powerhouse CMOs: Toni Clayton-Hine of EY Americas Jamie Gilpin of Sprout Social JD Dillon of Tigo Energy For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jun 9, 2023
Format:
Podcast episode
Titles in the series (100)
5: RTU: Repositioning - Guest, Arra Yerganian, CMO of Sutter Health by Renegade Marketers Unite