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348: Beyond Pipeline: Aligning Marketing with the Business

348: Beyond Pipeline: Aligning Marketing with the Business

FromRenegade Marketers Unite


348: Beyond Pipeline: Aligning Marketing with the Business

FromRenegade Marketers Unite

ratings:
Length:
57 minutes
Released:
Jun 9, 2023
Format:
Podcast episode

Description

Navigating a potential spinoff of a megabrand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it. In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example). Tune in to hear the strategies and tactics behind these powerhouse CMOs: Toni Clayton-Hine of EY Americas  Jamie Gilpin of Sprout Social  JD Dillon of Tigo Energy  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jun 9, 2023
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast