35 min listen
322: Building B2B Brand and Demand in Tandem
322: Building B2B Brand and Demand in Tandem
ratings:
Length:
45 minutes
Released:
Dec 9, 2022
Format:
Podcast episode
Description
“When you make an investment, make it worthwhile.” That’s exactly what Amisha Gandhi has done in her last two years as Tipalti’s SVP of Marketing, joining the fintech organization not too long after it rebranded and was raring to grow. In this episode, learn what it takes to come in as the new CMO and get quick wins while setting up an organization for marketing-led growth. From optimizing demand to defining a brand purpose to squeezing everything out of events, learn how to ensure that marketing’s contribution to the organization can’t be questioned (AKA 52% marketing-sourced net new deals, among many other impressive numbers). Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Dec 9, 2022
Format:
Podcast episode
Titles in the series (100)
7: Leading with Enthusiasm - Guest, Elissa Fink of Tableau: How to Make Sure You Grow with Your Organization by Renegade Marketers Unite