26 min listen
43: Redefining Core Brand Values to Drive Marketing Success
43: Redefining Core Brand Values to Drive Marketing Success
ratings:
Length:
27 minutes
Released:
Sep 29, 2017
Format:
Podcast episode
Description
A company without values is like a tree without roots. As soon it faces adversity, it will tumble over. When Denise Broady arrived at WorkForce Software, she was alarmed to find out that the company did not have any written values in place. To make matters worse, WorkForce had an international team with employees spread out across the globe. Broady had her work cut out for her when she decided to rethink the brand’s vision and communicate that message to the whole company. In this episode, you’ll learn how her marketing team convinced fellow WorkForce employees to embrace new core values and amplify the brand message.
Released:
Sep 29, 2017
Format:
Podcast episode
Titles in the series (100)
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