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    6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER

    6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER

    FromRenegade Marketers Unite

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    6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER

    FromRenegade Marketers Unite

    ratings:
    Length:
    26 minutes
    Released:
    Mar 5, 2017
    Format:
    Podcast episode

    Description

    Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals into VER, not just from a naming standpoint but also how they marketed and interacted with their global customer base. 
    Released:
    Mar 5, 2017
    Format:
    Podcast episode

    Titles in the series (100)

    Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast