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    Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired

    Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired

    FromCMO Confidential

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    Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired

    FromCMO Confidential

    ratings:
    Length:
    32 minutes
    Released:
    May 23, 2023
    Format:
    Podcast episode

    Description

    Episode 17 - A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part 2 of "Why The Short Shelf Life for CMO's Carilu outlines the top 5 reasons B2B marketers fail and shares tips on how to avoid the major pitfalls of the job. She also provides some thoughts on why 2023 might be a tough year for marketers, the perils of hypergrowth, and the importance of connecting with the rest of the C-Suite, especially Sales and the CEO. We also discuss learning from failure.
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    Released:
    May 23, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.