26 min listen
236: Balancing Brand and Demand
ratings:
Length:
40 minutes
Released:
Apr 16, 2021
Format:
Podcast episode
Description
Which came first, brand or demand? It's an age-old question in the B2B world, especially for B2B CMOs who understand the delicate balance between growing a powerful, lasting brand and a demand gen engine that delivers results. Enter CFA Institute, a leading association of investment professionals with a global reach and a strong brand identity. In this episode, CMO Michael Collins shares exactly how CFA balances brand and demand while managing a robust MarTech stack, adjusting strategy where needed, and tracking key metrics to maintain a healthy data-oriented alignment with the C-Suite. Tune in to hear what has worked, what hasn’t, and how CFA has driven growth within its close-knit community of Chartered Financial Analysts. For full show notes and transcripts, visit https://renegade.com/podcasts/
Released:
Apr 16, 2021
Format:
Podcast episode
Titles in the series (100)
6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER: How to Get Your Employees Excited About Your Evolved Brand by Renegade Marketers Unite