25 min listen
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing
FromCMO Confidential
ratings:
Length:
36 minutes
Released:
Jul 5, 2023
Format:
Podcast episode
Description
Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and point of sale are critical and marketing may or may not matter. We discuss the challenge of measuring impact, tips for marketers managing in a complex operating environment where failures happen a lot, how marketing should take point on innovating, and how Cupcake, "accidentally" became a 1 million case brand. Listen to how he believed it was not a very bright idea to name a wine after a "hard to eat piece of cake," why marketing can "spin" up a lot of unnecessary downstream work, and why I was his favorite board member.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 5, 2023
Format:
Podcast episode
Titles in the series (65)
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