33 min listen
934: Discovery Resistance, with Mike Bosworth
934: Discovery Resistance, with Mike Bosworth
ratings:
Length:
61 minutes
Released:
Jun 24, 2021
Format:
Podcast episode
Description
Mike Bosworth is one of the true legends in the sales profession. He is the author and creator of both "Solution Selling" and "Customer Centric Selling." I enjoy it every time Mike comes on the show. Because I learn something new. And today's no exception. In today's episode we talk about a growing problem in sales: discovery resistance. Discovery resistance is resistance to being questioned – pushback – verbalized or not, from a buyer you would like to get to know. Discovery Resistance originates with the 99% of buyers who have come away from previous encounters with 'salespeople' feeling coerced, pressured, manipulated, or flat-out PUSHED into doing something that they did not want to do. This is critical for individual contributors to understand as well as sales leaders.
Follow Andy:
LinkedIn | https://bit.ly/Andy-LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast | https://bit.ly/SEP-LP-ED
Selling with Purpose Podcast | https://bit.ly/SWP-LP
RevOps Podcast | https://bit.ly/RP-LP
Follow Andy:
LinkedIn | https://bit.ly/Andy-LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast | https://bit.ly/SEP-LP-ED
Selling with Purpose Podcast | https://bit.ly/SWP-LP
RevOps Podcast | https://bit.ly/RP-LP
Released:
Jun 24, 2021
Format:
Podcast episode
Titles in the series (100)
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