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Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position

Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position

FromCMO Confidential


Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position

FromCMO Confidential

ratings:
Length:
42 minutes
Released:
Oct 2, 2023
Format:
Podcast episode

Description

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and interviewing best practices, the current "white collar recession," and his belief that we are entering the Golden Age of Marketing while the "CMO role has become really hard." Listen in to hear the hot off the presses Spencer Stuart research on CMO turnover and his take on how to position yourself to be a CMO. Hint, it's important to be well rounded and well trained.
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Released:
Oct 2, 2023
Format:
Podcast episode

Titles in the series (66)

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.