25 min listen
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
FromCMO Confidential
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
FromCMO Confidential
ratings:
Length:
31 minutes
Released:
Oct 31, 2023
Format:
Podcast episode
Description
A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.
Learn more about your ad choices. Visit megaphone.fm/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learn more about your ad choices. Visit megaphone.fm/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 31, 2023
Format:
Podcast episode
Titles in the series (66)
Carilu Dietrich: What It's Really Like in the B2B Start-Up World by CMO Confidential