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    Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse

    Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse

    FromCMO Confidential

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    Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse

    FromCMO Confidential

    ratings:
    Length:
    33 minutes
    Released:
    Jun 13, 2023
    Format:
    Podcast episode

    Description

    Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inability to quantify brands negatively impacts marketers and companies, his belief that business is ahead of academia in understanding new tools and technologies, and why e-games succeeded - but the Metaverse may not be the next big thing. Also, listen in to learn about a completely original way of sleeping during a lecture. 
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    Released:
    Jun 13, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.