35 min listen
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future
FromCMO Confidential
ratings:
Length:
33 minutes
Released:
Jul 11, 2023
Format:
Podcast episode
Description
Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building block for valuing all media.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 11, 2023
Format:
Podcast episode
Titles in the series (66)
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