57 min listen
How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
ratings:
Length:
63 minutes
Released:
Dec 15, 2020
Format:
Podcast episode
Description
Advertising is a huge part of the economy and something we all experience everyday through various mediums. In this episode, Nilay Patel talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology — from data-driven insights to new social media platforms to the role of influencers in marketing. They also unpack how modern advertising works and where it's headed in the future.
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Released:
Dec 15, 2020
Format:
Podcast episode
Titles in the series (100)
White House Senior Advisor Valerie Jarrett, TV streaming and Twitter by Decoder with Nilay Patel