In this episode, we speak to Jay Kulkarni, the founder and CEO of Theorem, an innovative digital marketing services company.  Jay has over 20 years of experience in digital and was one of the earliest employees at ad network pioneer at DoubleClick.We discuss strategies to deal with ad targeting with the increasing restrictions on 3rd party cookies, how owners of the walled garden networks will become even more powerful, and how flexibility in marketing will be one of the keys to survival in an increasingly competitive world. Links and resources: Learn more about TheoremLearn more about JaySubmit an idea to The Next CMO podcastLearn more about Plannuh Produced by PodForte