36 min listen
Driving Growth with Data with Mark Feldman of Custom Made Data
FromThe Next CMO
ratings:
Length:
35 minutes
Released:
Nov 10, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Mark Feldman. Mark Feldman is a B2B data industry pioneer who helped build NetProspex into a B2B contact industry powerhouse leading to its acquisition by Dun & Bradstreet in 2015. Prior to founding Custom Made Data, Mark held growth marketing and revenue operations leadership roles at Localytics, Motion Recruitment Partners, and Backupify. In this podcast we discuss what types of data Marketer's should consider purchasing, Plannuh’s positive experience with Custom Made Data, and how marketers should think about buying data to align with their target audience.
Mark Feldman - https://www.linkedin.com/in/markfeldman
Custom Made Data - www.custommadedata.com
Mark’s email: mfeldman@custommadedata.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Mark Feldman - https://www.linkedin.com/in/markfeldman
Custom Made Data - www.custommadedata.com
Mark’s email: mfeldman@custommadedata.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Released:
Nov 10, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO