Paid Ads versus content marketing - should marketers even bother creating content?
Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business.
Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems.


Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results. 


IN THIS EPISODE, YOU'LL LEARN:
Digital Marketer's practical content creation strategy
What is content creation, and why is it important?
The first and most important step to content marketing and SEO
Is there a process for creating viral content?
The balance between content marketing and running ads
Why bother with SEO when it's so much work
Keeping up with search algorithms
The benefits of really knowing your audience's needs



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://markdegrasse.com/about-mark-de-grasse/ (Markdegrasse.com)
https://www.amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119660483/ref=sr_1_1?crid=20XZEGJV58EE8&keywords=Digital+Marketing+For+Dummies+Ryan+Deiss&qid=1662259913&s=books&sprefix=digital+marketing+for+dummies+ryan+deiss%2Cstripbooks-intl-ship%2C491&sr=1-1 (Digital Marketing For Dummies) by Ryan Deiss



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https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)