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EP130: Behind-the-Scenes of WP Engine's make|SHIFT Film with VP of Enterprise Marketing, Monica Cravotta

EP130: Behind-the-Scenes of WP Engine's make|SHIFT Film with VP of Enterprise Marketing, Monica Cravotta

FromThe DigitalMarketer Podcast


EP130: Behind-the-Scenes of WP Engine's make|SHIFT Film with VP of Enterprise Marketing, Monica Cravotta

FromThe DigitalMarketer Podcast

ratings:
Length:
37 minutes
Released:
Dec 10, 2020
Format:
Podcast episode

Description

WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement of technology. Listen to learn what it was like to launch during COVID-19, what goes into creating a film like this, and what the future of the film holds.
RESOURCES MENTIONED IN THIS EPISODE https://wpengine.com/ (WP Engine)
https://makeshift.film/ (make|SHIFT: A Documentary by WP Engine)
Monica on LinkedIn
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Released:
Dec 10, 2020
Format:
Podcast episode

Titles in the series (100)

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.