36 min listen
Launching a Self-hypnosis Brand to the Masses with Louise Troen of Reveri
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Aug 15, 2023
Format:
Podcast episode
Description
In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life.Louise walks us through how she took a self-hypnosis brand to the masses.Learn more about Louise TroenLearn more about ReveriFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Aug 15, 2023
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO