36 min listen
Understanding TikTok with Jacob Pace of Flighthouse
FromThe Next CMO
ratings:
Length:
29 minutes
Released:
Apr 28, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Media to ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand.
Jacob Pace - https://www.linkedin.com/in/jacobpace/
Flighthouse - https://www.flight.house
Flighthouse Media - https://www.flighthousemedia.com/
Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325
Dance Charades - https://www.tiktok.com/@flighthouse/video/6780386412391845126
Jacob Pace - https://www.linkedin.com/in/jacobpace/
Flighthouse - https://www.flight.house
Flighthouse Media - https://www.flighthousemedia.com/
Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325
Dance Charades - https://www.tiktok.com/@flighthouse/video/6780386412391845126
Released:
Apr 28, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO