On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black.

Ben was an early adopter of TikTok  (back when it was called Musically) and has gone on to build a huge audience on his platform that, in turn, has attracted some major brands looking to tap into that audience.

Alex talks to Ben about the potential he saw in the platform in those early days, how he stays ahead of the game, how brands can work with TikTok creators and his plans for the World Cup.

You can find Ben on TikTok here: https://www.tiktok.com/@ben

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

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The Footballco Business Podcast is in association with Soccerex. Find out more at www.soccerex.com