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PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan
PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan
ratings:
Length:
35 minutes
Released:
Sep 13, 2023
Format:
Podcast episode
Description
On this show, our guest is Mark Kirkham, SVP and Chief Marketing Officer of PepsiCo’s International Beverages business. Mark talks to Alex Manby about the role that music, grassroots and gaming play in the company's football strategy. The pair discuss PepsiCo's recently renewed UEFA Champions League partnership, their Gatorade 5v5 tournament and their partnership with EA SPORTS forthcoming EAFC 24.
Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show’ and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.
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Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show’ and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 13, 2023
Format:
Podcast episode
Titles in the series (55)
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